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Mix it up

This weekend was one of two major small group connection weekends we do during the calendar year here at the Summit. Small Group listings took over the worship guide, leaders were everywhere, and the main action step out of the service was plain and simple: go get into a group. By all early indicators it was a very successful weekend.  But, this is not our only means of connecting people to a small group. In fact, this truthfully is not even our most successful connection avenue.  Maybe this is my business background coming out, but we’ve built multiple avenues into our small groups that each serve a different purpose & will sometimes reach different audiences. Think: Marketing Mix.  I’m sharing ours below in hopes you will do two things: consider your own connection avenues, and tell me what great ideas you have I do not yet know about!  The Summit Mix:

  • GroupLink: Large on-campus event. high cost, high administration, very-high visibility, low frequency (2x / yr). Key values: Major visibility among entire church, many connected at one time. The win here is a loud & clear statement from our leadership at all levels that small group is a must here at the Summit Church.
  • Website: low cost, high administration, medium visibility, high frequency. Key Values: always on, meets people on their time, non-intimidating. The win here is a constant opportunity to learn about & connect to a group in a low-risk environment. Its up to you to point, click, and request group info. (Side note: some have gone away from this, I still like it for constant connection value. thoughts?)
  • Weekend Worship (Worship Guide mention & On-Campus kiosk with group experts): medium cost, medium- high visibility, low administration, high frequency. Key values: consistency, instant response opportunity, face time. The win here is an on-site, immediate response opportunity to learn more about group life in an anonymous (worship guide tear out card) or in person (kiosk). Also a great place to connect informally with group leaders on the weekend.
  • Starting Point (monthly “learn more about Summit” course): low cost, medium visibility, low admin, medium frequency. Key values: connects the very-interested, presents clear expectations of group life. Those who come to starting point are looking to connect, so it isn’t important to sell them hard on group life. It’s important to explain what it is. usually this is one of our best connection points.
  • Word of Mouth: no cost, no admin, high frequency, low visibility. Key value: Nothing beats a personal invitation to your small group. Bottom line, personal invitation trumps all other connection avenues at our church. So we are making the most common phrase you hear at the Summit to be “Are you in a small group?”

That’s it I think. What about you? What are the ways you’ve tried connecting people that the rest of the small group world needs to hear about?

Ok, there is the Summit Mix (

Categories: Uncategorized
  1. Cindy B
    February 1, 2011 at 6:40 pm

    Since it’s a sports world and we are a multi-site at a College Convocation Center…we have tried “Tailgating”after the service. It took on a life of its on each time! Groups competing with set-up, food, activities, games….anything to draw folks to stop at their spot! I love our group leaders at Cedar Creek West Campus!

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